Tundra Sales

I test drove the Tundra Off Road the Sport and the Platinum. The Tundra had a nice solid firm ride. It handled really nice. It had a nice responsive throttle feel. It was comfortable. It’s a very reliable truck tops in its class. So why are the sales numbers not higher. Is it the fuel economy. Is it because most folks in USA and Canada only look at the big three for a full size truck option.

 

I think it's pretty obvious. They are expensive. They're usually very optioned out and then a lot of dealers even add a "mark-up".
I've been done with buying new long ago.

 

It's old and in desperate need of a redesign, it hasn't been significantly updated in 13 years. I have a 2016 and would have traded next year if they'd come out with a new one. I'm extremely disappointed they haven't redesigned the 2021's, it's like Toyota has given up on the Tundra. Only Toyota loyalists are going to go for a 13 year old design when competitors are offering up to date trucks at the same price.

 

Welcome from NY.

Competitors can't compete with RELIABILITY.

 

New design doesn't always mean better.i personally like how current gen looks like and has enough comfort features if you go for limited or platinum.I had a 14 limited and now have 18 limited without regrets

 

Sales numbers aren't an apples to apples comparison. Toyota only has a 1/2 ton Tundra. Chevy, Ram, and Ford all have 3 different classes of trucks that the sales numbers are lumped into. Combine that with the fact that The perception of "Buying American" fuels a ton of fleet purchases, and you start to see flaws in just comparing raw sales numbers. Take out fleet purchases, and only compare to other 1/2 ton trucks, and the gap closes a lot.

 

Reliability is why I bought mine and why I've owned four Camrys since 2005. That being said, Toyota is screwing the pooch by letting the Tundra languish so long. The Tundra is number 7 in sales now behind the Chevy Colorado and only going to get worse this year. Whoever was in charge of letting a vehicle go 14 years between redesign cycles should not have a job, it's ridiculous. A Model T made with modern manufacturing processes would be reliable too, but you have to keep up with the competition if you want to sell vehicles. I'm very, very disappointed that Toyota didn't redesign the Tundra this year, the fuel mileage alone of these trucks should be an embarrassment to a company that touts itself as "green".

 

It's not like Toyota isn't aware the truck is 13 years old. My guess is they had a sales number in mind that they kept reaching, profit is probably pretty high per unit and as long as they met that sales number they figured why invest anymore than what was minimally needed? They've never made a serious push to expand sales and market share but for whatever reason it must be part of their plan.

 

They are pricey and do not have all the tech found with the big 3. I could have purchased a new v8, 4x4 Ram with all the incentives for about what I paid for a used Tundra. But after reading the Ram forums about issues, I would not buy one.

Stuck with Toyota as my 2006 4runner has been the best vehicle I have ever owned....and I am old. lol. Hope the Tundra is a good.

 

I’ve heard that an all new Tundra is planned for 2021

 

To answer your questions, yes and yes.

You can also get trucks from the Big 3 that are more capable, though obviously that varies with the trim and options you get.

 

Is that the same 65% that isn’t drinking corona beer right now either?

 

Tundra, in it's current state, isn't competitive on anything but reliability and resale value. Simple facts. If those aren't enought to sway anyone from better fuel economy, fancier tech, latest body styles, and such then they aren't going to buy one. When the redesigned Tundra comes out I would imagine it will be a closer comparison.

Each buy is unique and has their own needs and wants. I was going from 2 vehicles to one, had to have deep snow capability, roomy cabin, and above all reliability as a single vehicle owner. Over 6 months of research had me looking at a 4Runner because I thought a Tundra was out of my price range. Turns out it wasn't and I love my V8.

 

Guess I like my Tundra TRD Sport v8 just fine. Kept my 07 until I got this 2019...….reliability is a understatement!

 

Toyota never intended to be #1,2 or 3 in sales, they just wanted a nice slice of the 1/2 ton truck market pie. The Tundra could use some additional refinement and updating, but I don't think it needs to be replaced and I sure as hell don't think it needs more tech & gadgetry.