2022 Tundra

Managing customer dissatisfaction.

 

I felt the same since page 80
https://www.tundras.com/threads/2022-tundra.76839/page-84#post-2110462

 

I’ve seen this thread get derailed dozens of times now, but I never thought I would see it go to the YouTube monetization algorithm.

 

Haha, that's is the same type of thing that GNR fans used to tell each other about "Chinese Democracy" , another 15 year wait for the update. That's why I picked it. Don't get me wrong, my Tundra is great, and I am interested in seeing the new one. But, when a company waits this long to release anything, they are not certain about it yet.

 

If I had to theorize as to the reasons behind the delay from 21 to 22 and any possible current delays, said theories would go a little something like this:

1. Toyota felt burned by the 08 Great Recession and thought it severely impacted the model’s success.

2. COVID19 hit the fan and Toyota didn’t want a same song, second verse scenario.

3. The supply chains for any number of products are currently a complete cluster. Microchips are discussed most frequently but literally almost any and everything else is impacted.

4. Product rollouts are extremely difficult under perfect circumstances. Sony would tell you rolling out a new product (PS5) in the current environment looks like two monkeys screwing a football. Toyota would rather wait a little bit.

 

They have to release something in 2022. I don’t think the tundra would skip a year. So if they are having issues with supply or something else, would they keep the same model for 22 and make the new one a 23?

I think it’s coming. They just don’t want to say anything yet due to some reason none of us know.

 

I would make a wager on that...the 2022’s will be the same as the 2021’s and the new Tundra would come out in 2023. It really does make sense especially considering all the problems we are currently encountering.

 

You guys are making me nervous. We need a truck to go camping next summer and I don’t want to buy a Ford... the Tacoma doesn’t have enough towing capacity. I don’t want to wait 2 years...

 

If I needed a full size 1/2 ton this year, I wouldn't hesitate to purchase a 2021 (although I would add a trans cooler). If I didn't need one until next year, I would wait to see if Toyota offers something that suits me, if not I would get a GMC with the 6.2L after they do the interior refresh.

 

I saw a previous gen Ram 2500 and was inspired to come up with this suggestion: Toyota should keep the 5.7 and put it in a 2500 or Tundra HD/XD.

 

All of it is speculation, no one really knows anything about what they are talking about... and the people that do, who work in the industry are not going to go on an internet forum and say something that Toyota hasn't released to the public or people havent already been able to confirm in another way, in fear of it affecting there employment...

 

I absolutely think they should do this, don't need to compete with the Denali's etc. at the top of the line, just make a gas HD SR5 and aim it at fleets. Do what Airbus did with the A300 and give a bunch away for free, once companies get a first hand look at cost of ownership they'll be back even at a small premium of initial cost. And as for diesel's, the huge fleets I'm around are only getting diesel's in the 550 range now, no more 1 ton diesels

https://automotivemap.com/toyota-new-sienna-tundra-4runner-sequoia-leak-2645583212.html
That's for everyone saying there's a huge delay. Check the date on the article (Mar 29 2020), so prior to COVID going crazy it was already slated for a late release, I have seen nothing to say this timeline is going to be out much.

 

If that is the case there's going to be a ton of former Tundra owners in 2022.
A bunch of current and potential new owners have been waiting years on an update for better tech, towing, payload, fuel mileage, etc etc. Pushing to 2022 wasn't a big deal due to the pandemic. Pushing another year and people are going to go to the other manufacturers that give them what they want instead of just saying they will.

 

I get what you saying but the Tundra is a loonnngggg away from being their bread and butter. So financially I don’t they really care if they lose 10 even 20 thousand sales a year until the new model is released. And in the end Toyota will succeed because many people get bored and trade in every 3 to 5 years.

 

I was in the same situation last fall. Needed a truck for several reasons. I want to buy a boat this year. It was between a Tundra and a 6.2 Silverado. I wasn’t about to risk the kinds of headaches I see all over the GM trucks forum, and used prices were insane when I was looking, so I went with a new Tundra. And I did add the trans cooler.

Also, people are forgetting that Toyota is calling the next gen a “world beater.” It’s going to be great.

 

I am really looking forward to seeing the next Tundra . I can’t figure out how they’re going to be a world beater with what we’ve heard so far .
Ram sent out a questionnaire to 1500 owners recently to find out if they’d buy another Ram if there were no more V8’s . V6 , V6 hybrid and diesel . I guess sooner or later they’ll be no more V8’s .

 

Wow, I thought for sure Ram would be the last to abandon the V8, but the Hemi is getting old and Fiat must be putting their foot down.

And I'm curious what they mean by world beater, are they taking a page out of Ford's book and getting the best rating by 1 lb of towing and 5 HP or are they going big? Problem for Toyota that I'm curious to see how they do it is that half tons are becoming more about comfort and fuel mileage - and that doesn't fit well with payload/towing. Fuel mileage can be massaged, empty it can be awesome you just sacrifice a huge change when hauling. But ride comfort when unloaded means softness, which is complete opposite to the stiffness required for carrying weight. Unless they come up with some magic with progressive springs and shocks I'm not sure it can work like everyone would work.

 

Agreed . I don’t think the Hemi will be going away soon but from the comments people are saying they wouldn’t mind an inline turbo 6 of the slanted variety . lol

 

GM makes good gas V8s. We have the 6.0 in our fleet. These are all medium duty trucks.

 

In the large fleets I've worked in recently anything below a 550 is now gas, those are the only diesels they're buying now. The gas engines will do the bare minimum in hauling, and that's all fleets want, and they come with much lower up front costs and no extra emissions stuff that requires fluid or repairs.

 

Imagine for a minute that Toyota is content with their huge profit margin on 100,000 ish full retail units. The most profitable auto maker in the world running it’s one tundra factory at capacity and making a killing on a design that has cost them next to nothing on R/D for a decade and a half. Perhaps this next gen redesign is being forced by outside influences. Govt regulation, material cost, a desire to put both of their trucks on a more profitable shared platform. Imagine they could care less, maybe even wish not to cut into the market share of the big 3 who struggle to make a profit selling gas hogs in the U.S market. Toyota makes a fortune selling durable, reliable, efficient, and boring cars all over the planet. Maybe Toyota just doesn’t care about the American truck buyer’s need to brag about best in class this and that. Maybe Toyota doesn’t have any interest in building the number one selling truck in America for 57 years straight. Let Ford play that fiddle right into bankruptcy in the next recession. I doubt we’re witnessing a mistake.

 

No one wants to hear your common sense here!

This is sarcasm.

 

Toyota doesn't care? Only participates in the full size pick-up market because the government forces them to do so?

Toyota has produced a superior product. They may be baffled as to why it hasn't done better. But as Doofus wrote earlier, to some degree, they got burned by the great recession, so probably have been content to produce and sell 100-120k per year. But to think that Toyota does not want in to the American full size pick-up market, the highest margin vehicles to produce, in a big way makes zero sense, not common sense.

 

Toyota didn’t become the worlds biggest automaker by being content on having a <5% market share in a hugely profitable US truck market.

 

Toyota didn't become the world's biggest automaker by selling any trucks in the United States. It's their car sales that bring in the money here.

 

I love reading everyone talking about finally getting an update to a 14-year-old design, linking to articles and videos where the authors and speakers say the same thing (decade-plus since update, ancient current platform, long in the tooth, hasn’t been updated since 2007, etc)...in the 4th Gen forum

True. Playing the game that is the current US truck market—inflated capability numbers, short generation runs, constant updates, added gadgets and comforts that truck guys apparently now expect (“truck guy” used to mean something different when I was a kid)—seems to go against Toyota’s design philosophy. Yet it is a big market. We’ll see soon enough what their long-awaited, hotly-anticipated third Tundra platform brings.

 

Is it hugely profitable though? I really think that if the money was there the likes of Ford and GM wouldn’t be competing for the top spot. Do they excel at anything worthwhile? An arms race for better fuel economy and higher capacities in a market being hamstrung by the gov seems like a fools errand to me.

 

Pickup trucks are the highest profit vehicles in the market.

 

At retail. They’re also the most deeply incentivized. Easy to give away a lot of trucks.

 

By profit margin per truck, sure. Still, if you make a million dollars selling a few trucks or a million dollars selling a bunch of cars, you've still made a million dollars. Which is heavier, a ton of bricks or a ton of feathers?

Look at the volume of car sales that toyota has. Even if they are making half the profit on their cars vs their trucks, the cars still make more overall profit.