What did you pay for your new 2023/2024 Tundra?

Hey all!

I've searched through the previous threads, but couldn't find anything recent. My wife and I hope to pull the trigger prior to the end of December. The market seems to be normalizing around the greater Daytona Beach area. I drive by our local Toyota dealership's overflow/storage lot on a regular basis. They are finally starting to have additional units parked in that lot.

Sorry if this is redundant, but it'd be great to know what folks are currently paying for new Tundra models (relative to MSPR). Please include specific model/packages/options and percentage/dollar over/under MSPR. Obviously, taxes and local mark ups/prep charges vary.

Or you can share your story about how the sale just didn't happen (yet). The dealer wouldn't negotiate, the fees were too high, etc.

We're leaning towards a TRD Pro, but we're open to other models with the TRD Off Road package, if the dealers simply aren't yet willing to negotiate on the TRD Pros.

Thanks for sharing! I'll do the same if we find the right truck and price.

 

My buying experience in Nov of 21 would be very different compared to buying today. So I won't bore you since it wouldn't be comparable.

However...I want to make sure you've seen this thread: 2022+ Tundra Dealer Markup (ADM) List Public Editable live website www.markups.org. It might help you find the best deal, or at least avoid dealerships charging ridiculous ADM.

BTW Welcome to the forum!

 

Bought one out of state from Ohio 20 days ago. 24 Platinum, a little be over 6k off msrp. Doc fee was only $250. Not easy to find a TRD pro with discount but Platinum and 1794 seems to have huge discount in certian region.

 

This was my thread and what I paid etc. https://www.tundras.com/threads/can...s-a-good-deal-these-days.131456/#post-3343557

 

Paid MSRP for a ‘24 TRD Pro, no accessories. Haggling came down to trade in value which is where I think your biggest $ swing will come from. Was willing to pay MSRP for a Pro due to resale value.

 

I paid about 3k under MSRP for my SR5 Crew 4x4 back in September. Purchased in Maryland.

At the time I seen Limiteds and Platinums for 4-6K under MSRP.

Some dealers were and still are at MSRP or asking a little more. Just keep looking and you should be able to get a few thousand off unless you are buying a TRD PRO. Expect to pay at least MSRP.

 

23 TRD sport SR5 4x4 crewmax bought last November at msrp

 

$4400 under MSRP on a Hybrid Limited OR in SoCal last week

 

I paid $2k under MSRP for 24 SR5 crew cab a little over a month ago (dealer also added mud flaps).

 

I'll be the first guy to admit I paid MSRP for my '23 Platinum Hybrid.

 

I paid $2k under MSRP for a '24 hybrid platinum in CA

 

Thanks so much for the replies!

 

$59.5k 24 Limited

 

Ordered a Capstone 02/23 on line.
Add on's
WCP
PVM + BSM Tow mirrors
Advance pkg with options
Dash cam
Spray bed liner
Lock lugs

With tax just under 87K

 

Picking up new 2024 Lunar Rock Platinum for 7k under MSRP tomorrow. Currently drive a 13 Platinum that I will be passing off to my son.

 

Well.....I'm leasing so not really your question. My basic 2024 SR5 (I think around $53k MSRP) is $570/mo (36/12) with nothing down at signing other than 1st month (and no trade).

 

2023 Platinum Crewmax 4x4 purchased in August, $4500 below MSRP.

 

Purchased a 23' Limited TRD OR with a 6.5 bed for $5,000 off MSRP.

I ran into some trouble finding the 6.5 bed in silver or white, ended up with celestial silver metallic.

Flew to pick it up and had a 900 mile road trip home.

 

I paid $2300 under MSRP for my 2024 TRD PRO.

 

Prices are coming down..
Just saw dealer in CA reduce price on a 2024 1794 hybrid $4k below msrp on their website

 

didn't take all that long to go from $3-6k markup to $3-6k below MSRP

 

23 Platinum paid MSRP in CA in June of 2023. For what it's worth, they sprayed the bed with spray liner, gave me 3 years of Lo-Jack and upgraded the tires. So, I actually paid a little below MSRP, if you factor that in.

 

Great thread!

for those posting, can you post the MSRP number and then the dealer add on costs separately ?

for example I’m looking at 2024 limited with off-road packages. You can build one online for $62.5k but any real truck is closer to $70k due to dealer add ons (tint, steps, paint protection packages, bed liner, etc).

are any of you paying msrp for factory options of your choosing and not being up charged by add ons?

Straight limited or any extra options?

 

JBL Premium Audio
Limited Premium Package
Limited PVM Package
PVM+BSM Outer Mirrors
Panoramic Roof
Heated Steering Wheel
All Weather Floor Mats

 

Thanks again for the replies. The main reason I specified 23/24, the market seems to have normalized a lot recently. Instead of hearing about paying $10k over MSPR, folks seem to be paying at or under MSPR.

 

Mine was spot on for MSRP.
I don't know if making all of my selections trim level,color PVM + BSM ect.on line had anything to do with staying on point. but the surprised look on the salesmans face when I handed him the print out of what I wanted was priceless.
He looked at me and I got the, what's this?I've never sold a vehicle like this...Where did you have this done? He was completely oblivious and realized the was no bartering on anything.

It was pretty cool doing it that way.
The only things that were not equated in were the locking lugs and sales tax.

Side note,I did have to wait 3.5 months to receive it.

 

'23 SO Pro - paid MSRP in March

 

Remember when this used to be funny....

 

I got my 2024 TRD Pro in Terra color for 2k off of MRSP. My total was 75,200

 

Did you Pre order it half year ahead?