40-year-old TRD subbrand

"It's a huge benefit for us to make sure that the functionality of the vehicle is operational and as intended."

The Japanese brand has had dealer accessories for several years, but through the recent expansion of its 40-year-old TRD subbrand, Toyota is broadening those offerings to include more parts that can be sold by dealers — and financed by customers along with the vehicle.

https://www.autonews.com/dealers/toyota-digs-deeper-aftermarket-gold

 

Smart of them. Nissan has been professionals of this for years; individuality through factory add-in’s = $$$$$

 

Makes sense to easier cash in on what is a big $$$ maker.
I bet there’s a ton of people that would be more likely to add this to their vehicle if they could check a box and have it from the start.

 

now, if they could make some beadlocks...