Tundra sales

The predicted demise and brand tarnish from the engine recall hasn't materialized. Remember all the those threads?

Turns out, as supply has caught up Tundra sales are up dramatically:

Toyota sold 14,393 Tundra in November 2024.

Toyota sold 144,555 Tundra in 2024. (From Jan - Nov 2024)

Month on month and year on year up dramatically.

2024 will end up around 160K unit. Max on the Gen 2 was 118K back in 2018.

Like it or not, Toyota is in the business of selling trucks to people that buy trucks and the numbers speak for themselves.

Ram is really in the tank with slow sales and bloated inventories.

Subjectively, all the dealers in Asheville are swimming in inventory. The Toyota dealer has maybe 15-20 which is down from the summer but the used car lot is full of all brands. The Ford dealers lot is full as is the lot next to it and now they are parking behind the mall.

 

I think it is probably because Toyota shows good faith when there is a major failure like the 22-23 debacle.
Replacing entire engines was the right thing to do. Toyota repainted paint failures in the 1980's. In my case the blue was coming off. I have always been impressed with that. I will admit, it seemed they dragged their feet at first though with these engine issues.

 

November '24 is very good and Q4 hasn't reported but the numbers are very good.

2022 aprox 95K
2023 aprox 125K

 

I don’t think the guys/gals on this forum represent the average potential Tundra buyer.

I regularly have strangers compliment and ask me about my truck. They are often older Tundra or Tacoma owners who are considering buying new. Rarely are they familiar with the engine recall or other common issues with the Gen 3.

We represent a small fraction of Tundra owners, or potential buyers.

 

Engines never bothered me a bit when I bought mine. I knew about it, but speculations run wild. The real world is different. If you check out these engine threads on this forum you'll think the world is ending. Whatever. I'd buy again in a flat minute.

 

And they say it's not a good time to trade in a used car. As bad as some Tundra are I really enjoy not being in the METOO crowd. At 14,xxx miles front window now have a hard jerk when rolling down. O well, just deal with out.
If not I'll be like that always complaining about work and never leaving.

 

Sure, just wait until it happens to you—I'm sure your tune will change. Having even one engine blow like that is unacceptable for a $70K+ truck. Small issues are understandable—nothing is perfect—but engine failures? That's a whole different level.

The numbers might look good, but I guarantee that 90% of buyers are uninformed. You don't hear about Toyota's problems in the mainstream media, only in specialized forums like this one.

So, if those sales numbers make you feel better and help you overlook the potential disaster waiting to happen, go ahead, feel good about it and compensate for Toyota's PR and reliability disaster

https://www.thecarconnection.com/ne...ger-most-reliable-brand-says-consumer-reports

https://www.thecarconnection.com/ne...place-over-100-000-engines-in-tundra-lexus-lx

 

Don't forget YouTube, Facebook, Reddit every internet journalist catching and repeating.

 

Is that a good number? They were the gold standard forever. Where Tundra's are up 35% RAM is down 20% for the 1H2024. That's an ass whipping by customers. I couldn't tease apart 2500/3500HD stuff.

Avoiding opening the can of worms but among the 100K engines that Toyota has recalled every indicator I can find is that the mortality rate is a lot less than 9%.

 

I thought the highest sales gen 2 were 2007, the launch year they went from 7/8ths to a real full size and kick fords ass with the 381 HP vs the 5.4

those tests were the biggest ass whopping I ever saw when the dropped trailers on them, etc, just a trouncing

 

I will say I see 3rd gen tundras and sequoias all over the place now and have yet to see one on the side of the road. With the way people were talking earlier this year surely I would have seen tons of them broken down waiting for tow trucks. Always good to see some positive post about the 3rd gen from all the negativity it has seen. Also I think Borla is right, 2007 is still showing the highest sales for 2nd gen’s. But 2024 will be the second best year all time for tundra sales.

 

You are correct. 2007 had a 23K month and then it really dropped off by '09. 15 years ago. Gen 2.5's were in the 90K-100K/yr. It's a leap to get to what will probably be 155-160K in 3 years with COVID, supply chain and a recall thrown in.
And many thought the model name was tarnished forever....


I

 

not me, I’ve liked all the gens, I had 2 gen 1, 2 gen 2, and this one

I always liked yotas, the worse one I ever drove was a last gen taco though, trans programming was a train wreck, I liked my older tacos way better , haven’t been in a new one yet .

My old manual trans , manual 4wd lever , v6 regular cab taco was one of my faves , 1997 model red with a blue Toyota on the back

 

LMAO!! What a guy! Whatever, I'm so glad someone here knows it all! Live your life in doubt. I really could care less. Thanks for your positive outlook on this Tundra forum. Isn't there a drone forum you can join?

 

Saying that. There is a ford powerstroke year alot of folks know to stay away from. This is also the world we live in. Somethings cost lots more lots more.
I works at a company that before would order Ford,Dodge, and Chevy. When Mopar was having issue. They quit buying Dodge for atleast 10+ years until covid time and Chevy had back orders for pickups. Love your women or leave her.!!!

 

I found my place and thanks

https://giphy.com/gifs/ostrich-avestruz-l1J9znYNISr0aEmze

 

Lmao! I've been through 2 Ford diesels over the years. Finally done with that mess. More recalls than you can count on fingers & toes. Been there, done that. I'm over worrying about wether I'll make it to my destination or not. No more carrying a scanner in my truck for when the engine light comes on.
IF, and I mean IF something were to happen to the Tundra, so be it, I have faith it'll be fixed right & life will go on. I have 3 other vehicles I can drive as well. I was never so relieved to get rid of Ford.
In no Toyota fanboy, just have alot more satisfaction that I, or anyone else that buys one will have a good vehicle.

 

"Business of Selling Trucks"
Yup, and the '22 Tundra was the first of many corporate trucks/suvs (body on frame) designed to share a platform, parts, save money, be efficient and maximize profit. Top trims are the serious money trucks. Its the part the shareholders want. Great early rumors on this site though, for the reason for the failures - you have to admit that. disgrunted worker (singular). lol. Still I don't see the Big 3 doing what Toyota is about to do to resolve this.

"Max on the Gen 2 was 118K back in 2018."
Myself, I would be more curious about where "market share" ends up when the dust settles.
Back in 2018 that you reference there were huge rebates and discounts by the Toyota dealers. I bought my truck new in 2018 for $500 above dealer cost. $12,000 off. Seems so long ago now. The full size pickup market was a lot smaller in 2018.
Ford F150 plus GM Twins were around 1 million total in 2018. In 2023 that number was more like 2 million. Just saying.

 

The Tundra's overall share of the US pickup market is around 10.7% this year. That's up from around 9.3% last year.

For comparison sake, the F150s market share has remained around 56% this year and last.

Toyota is going better, but I wouldn't say they are exactly killing it.

 

In a growing full size pick market Toyota was losing share. Gen2.5 was a road to nowhere and to your point, they were heavy into incentives like everyone else to sell them. Gen3 is growing at a more rapid rate than F150. I'm not going to go back and look it up but I think for the same period Ford was up 27%, GM 19%, Ram (20%) and Toyota 34%. Another interesting slice is what has happened to the total $'s gleaned. Your 2018 cost X. a 2024 cost X plus a lot. Average sales price must be 30% higher or some ridiculous number. So it's 80% more unit volume at a 30% higher price. Toyota didn't chase the market down, they migrated up.
The growth in sales makes it easier to "do the right thing" with the recall. Toyota stock up 200-250 from 2022. Ford down 25-10. Ram can't see the bottom. Who's more likely to remediate a problem? The ones that have the room to do it.

 

Sales volume is fools gold that bankrupted the big 3.

Profit is the point here. I am guessing Toyota has been able to do quite well on smaller volume

 

The recall costs will get put into the cost of doing business by the bean counters.
The Gen 2.5 was a "unicorn" on its own platform for many years - refined.
Not good for initial business, or ongoing business.
There may be a shared platform now but I am not buying Toyota stock or any Automobile companies right now.

 

Good data on the share number. Toyota was on a path to exiting the full size market <Gen3.
Managing a portfolio of products really well vs a point product.
Look at the write downs and quality issues Ford has had- They wrote off $3B+ for autonomous, shipping $30K out the door with each EV and can't contain the quality costs for almost three years.
The reason Toyota is #1 is not by mistake.

 

Toyota is #1 globally because outside The States they can focus on reliability instead of meeting retarded emission standards at the beginning of the vehicles life. Don't get me wrong, Toyota sales are definitely up over last year, but not as much as other companies in the US.
https://www.goodcarbadcar.net/2024-us-auto-sales-figures-by-brand-brand-rankings/

 

People forget the holy grail Toyota spent a decade plus engineering on: global platforms.

You can make money on smaller volumes and niche vehicles when the platform costs spread across your entire lineup.

That is very important for the EV pivot. Many companies are starving ICE to pay for EVs which means they may be broke before the pivot is complete as people flee their stale ICE offerings. Toyota is as well positioned as any legacy OEM to be profitable while supporting the pivot

 

I dont know but i see a sea of tundras passing by the Toyota dealership every day. But to be fair i see a sea of pickups at the ford and ram dealership too. I think the exorbitant prices they want bit them all in the butt

 

If pricing in the problem why are they experiencing the growth in unit sales?

Edit- Toyota inventory levels at 35 days = good. Ford at 96 days which is 50% growth year on year =bad.