RIP William Post (Father of Pop Tarts)

William “Bill” Post, who helped create Pop-Tarts, the pantry staple that reinvented breakfast for the masses, has died. He was 96.

“We are deeply saddened to share the news that William ‘Bill’ Post passed away over the weekend,” Pop-Tarts owner Kellanova said in a statement. “He played an important role in co-creating the iconic Pop-Tarts brand and we are grateful to Bill for his legacy and lasting contributions to our company.”

The Michigan man helped create the first toaster pastry for the former Hekman Biscuit Company, which later became Keebler, in the early 1960s. Pop-Tarts, originally called a “Fruit Scone,” came about when a group of Kellogg executives visited the plant that he managed, looking for ideas for a new snack.

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At 96 I take it he never ate his own product, lol.

 

My step-dad's father was 95 and drank whiskey, smoked cigars, and ate red meat til his last days.