Toyota Q&A at Detroit Auto Show

Interesting to hear this Toyota exec's response to questions around Tundra etc. Begins around the 1:45min mark.

https://www.youtube.com/watch?v=bMubYDS2cWY

 

hmmm a tundra made in mexico

 

Man did he dance around the guys question on new tundra, sequoia and 4runner. According to him we all have to stop buying Tundra's to see a change in the product.

 

I think we learned nothing from this conversation.

 

Here is what I took away from the conversation:

1) Tundra is important to Toyota
2) they currently sell every Tundra they make; they have a supply issue and as a result have missed opportunities
3) to address supply they need more production (factories); this might mean a new one in Mexico. My Tacoma was assembled in Mexico. It's a 2009 and I've had zero issues apart from the fan cricket noise. I agree, ideally the factory would be in Canada or the USA but I don't associate Mexico Toyota products as being less reliable.
4) Focus is Rav4 and Corolla between now and next year. So unlikely "all new" Tundra/Sequoia or 4Runner for this time next year.