Toyota Dealer MSRP Pledge for Tundras

Anyone interested in getting a pledge from their local Toyota dealer to only sell the new Tundra’s for MSRP or less? A corvette forum did this and got over a thousand Chevy dealers to sign it. Now all their members know where to go and not get ripped off. I’d be happy to post a form for the dealerships to sign if there is enough interest and volunteers to get them signed.

 

Here a news article write up about it.

https://www.thedrive.com/news/29741...e-zero-markups-on-the-2020-c8-corvette-report

 

Why would you want to try and force a dealer to sell at the price a crowd suggested?
What ever happened to people being able to sell at the value they think it’s worth?
If someone doesn’t like the price, then move on.
I sure as hell wouldn’t want a crowd of internet jerks setting pricing on my work.

What hand are you trying to force?
If a dealer has a good price, that can be communicated throughout the community.
But, trying to force someone to sell because of the flaming torches is ridiculous and bad economics.

 

First of all, I’m not trying to set the price. It’s the MANUFACTURERS SUGGESTED RETAIL PRICE! No one has to sign up. If you want to pay $10,000 over MSRP, go ahead. It’s a free country.
I think the corvette guys were smart. And the dealers who signed up were smart too. They all got free advertising for agreeing not to gouge customers.
I look at dealers who gouge on new models in short supply as short sighted and many don’t stand the test of time. Long term minded dealers want customers for life, not short term profits in exchange for long term customers.

 

And it’s up to the dealer to decide what profit margin they hope to achieve.
It’s simple business.
Do you know what S in MSRP even means?
I never said I would pay $10,000 over anything.
If you can’t negotiate on your own, then getting your internet buddies to call the dealership should work, right.
So, exactly at what product do we stop the band of flaming torches forcing people to relinquish goods at the price you decided to set?

 

Wow! Relax man. Flaming torches? Talk about trolling. Flaming internet torches no less. Forcing people to sell for less. Who is forcing anyone? What are you a Toyota dealer?

 

Relax?
I asked very simple questions.
Just because you don’t have the answers isn’t my fault.
I had to give an extreme example to get my point across.
It’s not yours, the internets or whatever band of merry-men you have to set the pricing on any product.

 

If dealers aren’t going to make vehicles cheaper or easier to buy, they have outlived their usefulness. If a dealer pledged to sell vehicles only for MSRP, that’s a good thing. But it’s the internet so somebody will fight over it.

 

Meh, I think there is a difference between the new corvette and the new tundra. If its overpriced then I would just move on.

 

Is this really that big of a deal? I walked into my local Toyota dealer with my trade and after they gave me my appraisal I asked for the price of the new truck. They said obviously we don't know that yet but it will be Msrp... nothing above. And you get whatever rebates you qualify for when the truck comes in. So I gave them $500. Had they told me it was going to be more than MSRP I would have walked right out the door.

Dealers can charge whatever they want, it's up to the customer to keep them in line.

 

Just a word of caution... They can still technically charge you more and still call it MSRP. They just give it different names like nitrogen filled tires, paint and fabric protection, gps tracking, etc. Those can add up to thousands of $$. The dealers will give you a sob story about how profits are down and they have to make it up somewhere... wrong! Profits are UP because of the forced dealer adds and lower overhead. AutoNation reported that their YoY profits for the last quarter were double compared to last year

 

Yes, they COULD do that. But my deposit is refundable and again I'll walk out the door and find another dealer that wants my money.

 

Yep... I'm in exactly that same boat, but I also realize that in this market, if I walk out the door, they will likely let me because they have customers lined up behind me ready to play their game.

 

Vehicles are like Buses ,If you miss one another one will be along shortly ..Lets be realistic these are not rare collectors vehicles or limited productions numbers such as the FORD GT that went for a premium .
Its a Toyota Pickup wahoo !! Although I can see from the comments people are certainly passionate about them .
Lets be kind or at the very least of each other .Opinions are Like A-Holes Everyone has one but not everyone wants to hear about it .
I have a refundable deposit on 22 ,If i dont like the price see yah! .I am kind of thinking the DB I want is going to be a disappointment anyway .
I also wonder if the Toyota price is based on Pre orders so Toyota can gauge the interest first and adjust accordingly

 

All good points. Signing a pledge is good PR and mostly symbolic - not binding. Dealers can and will do what they want and consumers will do the same.

There’s a dealership near me – not Toyota – who’s slogan is “our business is you.” It’s plastered all over their windows and it’s at the end of their TV spots. Yet, every new vehicle on the lot has at least a $4500 mark up.

Talk about mixed messaging.

 

So the Dealer that I am closest to both geographically and have done a lot of work for has on the TV ads that they will never charge higher than MSRP on any of the vehicles they sell across 19 brands I think.

I have to think this is a really a genius if not refreshing form of marketing work.

How can this be a bad thing?

 

Wait a year , prices be 5k off msrp when lots are full

 

why would a dealer pledging to sell @ MSRP be a good thing?
I’ve never paid MSRP on any vehicle I’ve owned and am not looking to start now.

 

Really?
Is this truly what you think he is trying to say here ? I dont think so.
Clearly the idea is that they will not sell above that number but not that yoy could not still make better deals.
Give me a break.

 

This is a fine example of supply and demand.
It used to be how things work.

For some reason, these days folks think it’s best to get their buddies to make the dealer sell it for an amount this guy on a forum said he should pay.

I would laugh someone out of my business if they tried to use that tactic.

Most honest dealers will do what you’ve experienced.
If not, then walk away.

 

Really?

You should go back and reread.
I don’t even think you read my post.


Did you know that dealers and any other proprietor have the right to sell their product at their desired price?

 

This is exactly how supply and demand work.

Negotiations is a tactic used buy seller and buyer.

It’s anyones choice to buy or not.

 

Most dealers make this claim.
It’s called a sales tactic.

 

Yeah not that important to me honestly you are obviously just here to argue this point for some odd reason it seems.

I am pretty sure that the spirit of the post is to find dealers who will agree not to try to charge over MSRP period.

I would never pay MSRP either and certainly not more than that and again obviously the dealer is able to run a business however they see fit for whatever reason but again I dont think that is at all what this is about.

 

Let me correct you…
I’m here to DEBATE a point.

why does that seem odd to you?

weird.

They all agree to the lowest sell price, just call any of them.
It’s called sales.
Car dealers say a lot.
Nothing is final until you sign the paperwork.

 

My favorite part of this is still that we have no actual idea of any pricing yet people are so fired up to go burn money regardless!

And I have no need to debate this at all.

They are known as the Stealership for good reason.

 

But debating is fun.
Especially, without any real outcome.

But yeah, I agree.

 

Obviously I don't want to pay msrp but considering there are very limited new cars in lots we don't have Alot of bargaining power. Where we do have bargaining power is with trade ins. I'm getting pretty much what I paid for for my 21 gmc, when does that happen? Rarely after a year. So in the end, you have to decide how much money you are willing to spend. Knowing I'm getting what I paid for my old truck and that I'll be paying msrp is ok with me, because it pretty much comes out in the wash when compared to two years ago. And then there's the fact that I've had nothing but trouble with my GMC. I'm perfectly fine with the deal in place to be able to get rid of my 1 yr old truck that under normal circumstances I would've taken a bath on pre Covid. I would have had no choice but to lemon it, which still wouldn't have been as good of a deal as I'm getting. Everyone has to weigh what they're comfortable with.

 

Obviously, I meant not selling over MSRP. Under MSRP is always good, just not a lot of that right now. Have you purchased a new vehicle in 2021?

 

Yes.
Oddly enough, I still know how to negotiate.