Shopping for 2021 Limited DC - First quote

Used Tundra's are so expensive that we decided to look at new ones last week. We test drove a 2021 Double Cab Limited, 4x4 . It had a base MSRP of $45,440. the Limited Premium package ($1,015),TRD - Off Road Package ($155), All Weather Mats and Sill protector ($239), and the Spray on Bed Liner ($599). Add on $1,595 Delivery Processing and Handling for a total MSRP of $49,023.

Most dealers are offering incentives now on top of the Factory Rebate. Right now they offered a dealer discount of $2,801 and a factory Rebate of $2,000. That takes the truck to a selling price of $44,222. They also said that if I finance it for at least 6 months they will cut another $1,000 off. So that takes the price to $43,222. Tax and license is on top of that as is the $399 dealer doc fee.

Seems like a good starting point for negotiation. How much further would they go? I have ready that the hold back is about $900 on the Tundra and the $1595 "processing Fee has fat in it also. Is to unreasonable to aim for $42,000 - $42,500 for a target price for this truck with the options I mentioned above

 

if you go with costco, you pay roughly invoice minus $500 and any Toyota rebates on top of that.

invoice usually 3 to 4K below MSRP

 

Welcome from So Cal.

I aim at 15-18% from MSRP and most of the time get it.

But you draw the line in the sand, some folks are happy with less % from MSRP.

But for sure no dealer is losing money, no matter what they say, there are plenty of other cash incentives you are not privy of which makes the total profit margin healthy for them.

And that is fair, they too have cost and are in the business to make a profit.

Good luck with your purchase.

 

Welcome from the wet side of WA.

I’d squeeze them for $42 and don’t be afraid to walk away. Check inventory at other local dealers too. If they can make the deal, they’ll call you back after you do. Don’t finance through them unless the rate they offer you is better than what you can get anywhere else. They’re making money back by selling you the financing (just like they do selling you the leather conditioning, paint film, extended warranty, etc.).

 

Welcome

 

Welcome from NY.
Tell them $42k and you will sign today or walk away.