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Capstone Details Released

Discussion in '3rd Gen Tundras (2022+)' started by Mattedfred, Jan 11, 2022.

  1. Jan 13, 2022 at 6:01 PM
    #61
    2020cementsr5

    2020cementsr5 New Member

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    Despite all the negativity, I actually like the execution of the capstone. This isn’t for truck buyers, it’s to compete with the F150 and 1500 Limited trims. F150 limited with 4WD and hybrid is $80k. I think if this comes in around $70-$72 they’ll get a lot of buyers. The buyers of this trim are considering their options when buying a CAR. and they consider things like massive depreciation and average to below average reliability on Lincoln, Range Rover, Porsche, Cadillac, BMW, Mercedes, Audi. They don’t need a truck they just want a nice, quiet, safe car and some care less about image and more about dependability and not losing $60k in their first 3 years (even if they have the money to lose they didn’t get rich that way). So they look at these super premium pickup options (which are all inexpensive when you consider some of the aforementioned ones). I personally think the Capstone is a great option for those people (at $70k you’re $10k ahead of the F150 and should have much better reliability). They also don’t need tow hooks lol but that’s a story for 100 other threads (I hope).
     
    YotaMan, Mattedfred [OP] and DexterL like this.
  2. Jan 13, 2022 at 6:09 PM
    #62
    OnThaLake

    OnThaLake New Member

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    My point is, if Toyota can only secure a certain amount of resources due to current pandemic related production issues, you better believe they're going to lean heavily on the Tundra.

    Typical profit margin for cars is 10%.
    Typical profit margin for trucks is 25%

    Plus transaction price for trucks is far higher than cars.
     
    Coal Dragger likes this.
  3. Jan 13, 2022 at 6:13 PM
    #63
    Black Wolf

    Black Wolf INCOGNITO undercover mafia

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    Typical Camry profit margin is in excess of 40% year over year. Tundra profit margin is less than the Big 3 trucks by leaps and bounds. Merica made. The Big 3 trucks that are made south of the border for peanut wages equals huge profit margins and steep discounts. Yota rarely offers steep discounts on the Tundra.
     
    Last edited by a moderator: Jan 13, 2022
  4. Jan 13, 2022 at 6:14 PM
    #64
    Coal Dragger

    Coal Dragger New Member

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    I wanted a faster vehicle so I also bought a Chevy SS... because 4 door sedans with big V8’s are hilarious.
    Correct.

    As an example if Toyota can only secure enough chips to make 1 million cars this year globally, they’re going to make 1 million higher margin vehicles than lower margin vehicles. Whatever that mix happens to be rich people are going to have new cars to choose from and poors will not.
     
  5. Jan 13, 2022 at 6:18 PM
    #65
    mountaingroan

    mountaingroan New Member

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    Listen, er, genius.
    I don't claim to know everything, but I do know that a 2022 Corolla XSE starts at $26,075--and probably runs to close $28,000 with various and sundry dealer bs. That's a helluva lot of money for $600 (!?) profit.
    This ain't 1982 when 'yota was practically giving these things away.

    I can't comment on which model is more profitable, that was never my point; but I can assure you that your profit statement is a steaming pile of :stirthepot:.

    Carry on.

    Model: 2022 Toyota Corolla
    MSRP: From $26,075
     
    Last edited: Jan 13, 2022
  6. Jan 13, 2022 at 6:19 PM
    #66
    SnowRunnerTundra

    SnowRunnerTundra New Member

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    Looking at my local dealership, that's the opposite. People are on a long waitlist to get their hands on Platinum or 1794 4x4, and RWD SR5 can sit on the lot for a few days without a buyer.
     
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  7. Jan 13, 2022 at 6:21 PM
    #67
    Black Wolf

    Black Wolf INCOGNITO undercover mafia

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    This^^^ A no brainer....
     
  8. Jan 13, 2022 at 6:30 PM
    #68
    Coal Dragger

    Coal Dragger New Member

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    I wanted a faster vehicle so I also bought a Chevy SS... because 4 door sedans with big V8’s are hilarious.
    I am not talking about what people want to buy vs inventory specifically I’m talking about what resources the manufacturer is going to allocate based on a finite limited availability of those resources.

    If you’re Toyota and you can’t get chips you aren’t wasting the ones you have building a Yaris to make a net $1,000 if you can slot the chip to finish an LX600 that will make a net $11,000.
     
    mountaingroan likes this.
  9. Jan 13, 2022 at 6:38 PM
    #69
    SnowRunnerTundra

    SnowRunnerTundra New Member

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    If I were Toyota, I'd want San Antonio to only build 1794 or Platinum 4x4 for the next few months. In this market, they will sell each single one of them and the margin of profit is definitely higher than SR5.

    That has always been the way of production for Tesla (build the most profitable model first and then to the masses), and people seem to be okay with it
     
  10. Jan 13, 2022 at 6:42 PM
    #70
    Coal Dragger

    Coal Dragger New Member

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    I wanted a faster vehicle so I also bought a Chevy SS... because 4 door sedans with big V8’s are hilarious.
    I’m surprised Toyota isn’t doing that, but they will have set in place their production schedule for the first run probably a year ago. They’ll need to figure out what people want, gotta sell trucks to make the $$$.

    Looks like high option trucks are in higher demand, so Toyota will adjust production if they’re smart.
     
  11. Jan 13, 2022 at 6:43 PM
    #71
    LT75

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    I’ve rarely seen a manufacturer make less than 40% margins on their products. It’s mostly in the 50% range. Now resellers/dealerships are generally trying to stay around 30% on average. No way Toyota corporate is making only $600 on a vehicle.
     
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  12. Jan 13, 2022 at 6:44 PM
    #72
    OnThaLake

    OnThaLake New Member

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    2020 Corolla hatchback SE with BSM upgrade $20,750 bought in December of 2019 from Magic Toyota in Edmonds, WA.

    Suck it. No way Toyota is lining pockets with that car.
     
  13. Jan 13, 2022 at 6:48 PM
    #73
    Black Wolf

    Black Wolf INCOGNITO undercover mafia

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    Some Camry and Corolla trims hit in the mid 50% margin. It's all about mass quantities. A business model no brainer.
     
    Mattedfred [OP] likes this.
  14. Jan 13, 2022 at 6:50 PM
    #74
    LT75

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    I will say though that it depends on how many of the vehicles they are making. Obviously the more they make the cheaper it is per vehicle. I think it was said that Ferrari doesn’t make as much per car as people think. But those are handmade and low production numbers.
     
    Last edited: Jan 13, 2022
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  15. Jan 13, 2022 at 6:51 PM
    #75
    Black Wolf

    Black Wolf INCOGNITO undercover mafia

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    Not even apples and oranges. Tesla was highly subsidized. Elon needs to sell the higher margin vehicles to pay off what he owes the tax payers.....US...just sayin
     
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  16. Jan 13, 2022 at 8:17 PM
    #76
    mountaingroan

    mountaingroan New Member

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    Okay, got it; anecdotal rules on that lake.....
     
  17. Jan 14, 2022 at 3:08 AM
    #77
    Willard

    Willard New Member

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    I was quoted 108k for the lx600 f sport with mark levinson upgrade and hydraulic ride height.
     
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  18. Jan 14, 2022 at 8:46 AM
    #78
    louscrw

    louscrw all jacked up on Mt. Dew

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    I think this is a smart move by Toyota. As mentioned by someone else already, Toyota needs this truck to compete with top-spec F150s and the Ram Limited. There are plenty of truck buyers who enjoy “luxury” trucks, myself included.

    There are basically 5 type of truck buyers:
    1. Used for work (construction, farming, etc.)
    2. Used primarily for towing (however, serious towing needs aren’t met by ½ tons trucks)
    3. Overlanding fun
    4. Used for hunting/fishing, i.e., needed for off-road access
    5. Like/need the functionality of a truck bed and don’t do any of the things listed in 1-4 above

    Speaking for myself, I fall into #5 above. I use the truck bed for household duties, whether it’s hauling a washer/dryer, mattress, etc., or simply bringing a weed eater to a repair shop or to a buddy’s house to let him borrow it. Trucks are a very practical vehicle and I don’t understand how any household survives without one. But, I also enjoy the creature comforts of a luxury car. That said, my Ram 1500 Limited is a perfect vehicle for me. Had Toyota offered a comparable truck previously, I would have considered staying with Toyota vs trading my 2017 Tundra for the Ram.

    Up until this 3rd gen, even the Platinum/1794 couldn’t compete with other “luxury” trucks. They were nice compared to other Tundra trims, but people weren’t cross shopping top trim Tundras against the other top trim trucks.

    Most people use their trucks as their DD. But, if your primary reason for having a truck is numbers 1-4 above, you sacrifice some of the creature comforts because functionality is more important to you.

    Of course the 22” wheels will impact the ride quality. I think it is funny that I’m pretty certain every poster who made that comment about the wheels had aftermarket wheels/tires on their truck, even though their truck probably came with 18” from the factory, or 20” if they have a Limited or or higher non-TRD. My Ram Limited came with 22” wheels and is equipped with 4 corner air suspension. The ride was not nearly as bad as I was expecting it to be. However, I still swapped out the wheels for a set of 18s and 295/70 tires because I personally think more tire is a better look for a truck, even though I don’t off-road or anything like that. And I’m sure many Capstone buyers will do the same.

    Bottom line is, Toyota is smarter than a bunch of people on an Internet forum. If they are building the truck, they obviously recognized the need for it. And from what I can tell, they’ve taken a lot of the features that have been available on other trucks for years now and created the Capstone. I think pricing should be in the $70-$75K range to compete. Top spec F-150s are pushing $80K and Ram is low $70K.
     
    YotaMan and Lovetrucks like this.
  19. Jan 14, 2022 at 8:56 AM
    #79
    Wallygator

    Wallygator Well Zippedy Da Do!

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    What a dumb name.
     

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